The Lotsa Group
Legal

Privacy policy

How The Lotsa Group collects, uses and shares your personal information.

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Last updated: July 21, 2026

The Lotsa Group (“we,” “us,” or “our”) operates www.thelotsagroup.com (the “Site”). We value your privacy and are committed to being transparent about how we collect, use, and share your personal information.

This Privacy Policy explains how personal data is collected and processed when you visit our Site, interact with our services, or engage with our online advertising tools provided by Google and Meta (Facebook/Instagram).

1. Information We Collect

We collect information directly from you when you interact with our Site, as well as automatically through tracking technologies.

A. Information You Actively Provide

  • Contact & Inquiry Data: Names, company names, email addresses, phone numbers, or delivery details submitted via contact forms, sample requests, or order inquiries.

B. Information Collected Automatically (Tracking & Cookies)

When you navigate www.thelotsagroup.com, automated technologies (cookies, web beacons, and server-side tracking) collect certain network and device activity:

  • Device & Browser Details: IP address, browser type, operating system, device identifiers, and language settings.
  • Usage & Behavioral Data: Pages viewed, promotional products viewed, links clicked, time spent on pages, referrers, and conversion events (such as requesting a quote or submitting a contact form).

2. Targeted Advertising & Tracking Technologies

We use third-party advertising services to measure ad performance, build custom audiences, and serve tailored advertisements to you across other websites and social media networks.

A. Google Ads & Analytics (Google Consent Mode v2)

We use Google Ads and related tracking tools (including Google Tag Manager and Google Analytics).

  • Purpose: To serve remarketing ads, measure ad conversion rates, cap frequency, and build audience segments based on prior interactions with our Site.
  • Consent Signals: Our site implements Google Consent Mode v2. Ad cookies (ad_storage) and conversion tracking parameters (ad_user_data, ad_personalization) are only sent to Google according to your explicit choices in our cookie banner.

B. Meta Pixel & Meta Conversions API (CAPI)

We use the Meta Pixel and Meta’s server-side Conversions API (CAPI) to track visitor activity and share event data with Meta Platforms, Inc. (Facebook and Instagram).

  • Purpose: To build custom lookalike audiences, measure the performance of our Meta ad campaigns, and deliver personalized ads across Meta services.
  • Data Transferred: Page views, quote inquiries, cookie IDs, hashed user identifiers (such as hashed email addresses for Advanced Matching), and device metadata.
  • Joint Controller Notice: To the extent data is processed on our Site for ad delivery and custom audience building via the Meta Pixel, The Lotsa Group and Meta Platforms Ireland Ltd. / Meta Platforms, Inc. act as Joint Data Controllers.

3. Legal Basis for Processing (GDPR / UK GDPR / Privacy Laws)

If you are visiting from the European Economic Area (EEA), the United Kingdom, or regions with strict consent frameworks, our legal basis for collecting and using personal data depends on the specific context:

  • Marketing & Advertising Tracking (Google Ads / Meta Pixel): Processed solely based on your explicit, opt-in Consent.
  • Core Website Functionality: Processed based on our Legitimate Interests in operating a secure and functional website.
  • Transactions & Inquiries: Processed as necessary to execute a Contract or fulfill your product request.

4. Notice to U.S. & International Residents (CCPA / State Laws)

Under state privacy laws such as the California Consumer Privacy Act (CCPA/CPRA), the use of cross-context behavioral advertising (sharing cookie IDs and IP addresses with third-party networks like Google and Meta) may qualify as a “Sale” or “Sharing” of personal information.

  • The Lotsa Group does not sell personal information for monetary payment.
  • We do share internet activity and identifiers with third-party ad networks (Google Ads and Meta) to serve personalized advertisements.
  • Your Right to Opt-Out: You have the right to direct us not to “sell” or “share” your personal information. You can exercise this right at any time by clicking the “Do Not Sell or Share My Personal Info” link in our website footer or by adjusting your settings in our Cookie Preference Manager.

5. How You Can Control Your Data and Opt-Out

You have multiple options for controlling how your data is collected for targeted advertising:

6. International Data Transfers

When you interact with www.thelotsagroup.com, data collected by Google and Meta may be transferred to, stored, and processed in the United States, Australia, or other countries outside your home region. Where applicable, these transfers rely on standard contractual clauses, adequacy decisions, and recognized data privacy frameworks to ensure appropriate data protection standards.

7. Your Privacy Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

  • Right to Access / Know: Request details about the personal data we hold about you.
  • Right to Delete: Request the deletion of your personal information.
  • Right to Correct: Request corrections to inaccurate personal data.
  • Right to Withdraw Consent: Revoke previously granted marketing consent at any time.

To exercise any of these rights, please contact us using the information below.

8. Contact Us

If you have any questions, concerns, or privacy requests regarding this policy or our advertising practices, please contact The Lotsa Group:

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